SOCCER.COM & Soccer Parenting Announce Partnership

Today we announce our new partnership with SOCCER.COM, the largest soccer retailer in the world. While January 31st marks the start of our exciting partnership, my path first crossed with SOCCER.COM 31 years ago.

My first job after college was as a Promotions & Team Sales Manager at Lanzera, an American soccer manufacturer. The allegiance between Lanzera and SOCCER.COM was a natural one as both companies were start-ups owned by brothers fueled by a deep rooted, life-long passion for the game. The Milone brothers from Lanzera and the Moylan brothers from EUROSPORT (now SOCCER.COM) were friends and colleagues.

I remember meeting Mike & Brendan Moylan for the first time at the United Soccer Coaches Convention in 1994 and being struck by their business acumen and deeply rooted passion for the game. The impressive trajectory of SOCCER.COM growth has been fueled by this passion.

Originally branded as EUROSPORT, a mail order catalog of soccer equipment, the Moylan’s successfully tapped into the emerging soccer market of the post 1994 World Cup. Their catalog was both a means of buying gear and a pipeline for educating a young soccer nation about the game. It told stories about professional players around the world, informed us of international competitions, opened the door to a deeper understanding of the global nature of the game, and gave an account of many of our American players and National teams. I used to sit down with a cup of coffee to “read” the catalog!

In 1994, the internet was slowly emerging and Mike and Brendan Moylan claiming the SOCCER.COM URL seemed more confusing to me than a brilliant business move. I remember Lanzera staff having a conversation about owning Lanzera.com, as if it was a marketing move worthy of question and discussion! 

Today, thirty-one years later, Mike, Brendan and the SOCCER.COM family they have grown are some of my favorite people to spend time with at soccer events. United by a tremendous passion for growing the game, SOCCER.COM is always the life of the party (or throwing the party) and brings the soccer community together in special ways.  

Personally, I am excited to see my relationship with Mike and Brendan formalized after all these years and look forward to collaborating with the staff at SOCCER.COM to make youth soccer better.  Our partnership will mutually support the companies utilizing promotions such as bonus’ for SOCCER.COM clubs, discounted individual memberships to parents, shared content, and various events throughout the year.

FOR IMMEDIATE RELEASE 

SOCCER PARENTING AND SOCCER.COM ANNOUNCE STRATEGIC PARTNERSHIP

RICHMOND, VIRGINIA– Soccer Parenting is proud to announce a strategic partnership with SOCCER.COM, the world’s largest specialty soccer retailer. With a shared goal of uniting communities and families, this collaboration aims to promote and support the growth of the game in North America. This partnership is designed to measurably improve the game day experience of players, families, coaches and referees by bringing educational content from Soccer Parenting and The Sideline Project to the SOCCER.COM community. 

“SOCCER.COM is a legendary American soccer brand that has long been a driving force in uniting players, parents, and coaches through a shared passion for the game.” said Soccer Parenting CEO, Skye Eddy. “With a shared commitment to growing the sport and enhancing the soccer experience for all stakeholders, our partnership with Soccer.com will bring meaningful value to parents, coaches, and club leaders. We are excited to collaborate with such an outstanding organization to make a lasting impact on the game.” 

As a part of this alliance, Soccer Parenting will provide educational content to SOCCER.COM. Members of its Goal Club loyalty program will be provided with exclusive links to explore the robust Soccer Parent Resource Center, which delivers courses, hundreds of video interviews, live events, a welcoming community for parents, and more. 

Additionally, club and league partners will have access to Soccer Parenting’s course: Parent Engagement for Coaches, which is designed to support coaches with valuable information, insights, and practical tools to foster a stronger sense of community within their teams through increased parent engagement. 

“We’re thrilled to partner with Soccer Parenting to support the growth and development of youth soccer. The work Soccer Parenting does to empower families and enhance their involvement in the game is truly inspiring.” said Jimmy McIntyre, Vice President of Marketing for SOCCER.COM. “Together, we’re committed to providing valuable resources, education, and guidance for players, parents, and coaches alike, ensuring a positive and impactful experience for the next generation of soccer stars.”

About SOCCER.COM

For over 40 years, SOCCER.COM has grown into one of the world’s leading retailers, helping people pursue their passion for sport by delivering unrivaled service and selection, expert advice, and stories of inspiration.  

SOCCER.COM supports youth soccer clubs, passionate players, parents, coaches, and fans to deliver to them the apparel and gear they need to enjoy the game they love.

To find out more, visit: www.soccer.com

Media Contact: Darren Smith

SOCCER.COM

Email:    [email protected]