FOR IMMEDIATE RELEASE
Focus On The Field and Soccer Parenting Association Announce Partnership to Deliver Sports Parent Engagement and Education and Operational Support to Clubs
Redwood City, CA – December 17, 2025– Focus On The Field (FOTF), a leader in administrative and operational support for youth and amateur sports organizations, today announced a strategic partnership with Soccer Parenting, a global leader in sports parent engagement and education.
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The Soccer Parenting Membership Site for Parents and Coaches
The collaboration unites FOTF’s expertise in club and league management with Soccer Parenting’s effective and game changing parent education. Together, the two organizations aim to make it easier for sports clubs to improve club culture while streamlining the off-field administration that often burdens volunteers and directors.
“At Focus On The Field, we’re dedicated to helping clubs spend less time managing logistics and more time building great experiences for players,” said Tyler Kreitz, CEO of Focus On The Field. “By partnering with Soccer Parenting, we can connect sports organizations directly to a trusted source for their parent & coach engagement needs, while we handle the operational side. It’s a win-win for clubs and their athletes.”
Annie Gavett, COO of Focus On The Field, added: “This partnership gives all our sports partners not only access to exclusive pricing and industry leading parent & coach engagement learning products, but also the confidence that their operational needs—from registration to scheduling—are supported. Together, we’re making sports club operations simpler and their cultures stronger”
Skye Eddy, CEO of Soccer Parenting, commented: “We are thrilled to partner with Focus On The Field, an organization that is providing sports clubs with support services that allow leaders to concentrate on providing the best learning environment possible for players. We align closely with this outcome, as parent education improves the learning environment for players as well.”
As part of the agreement, FOTF clients will be referred to Soccer Parenting as their Preferred Sports Parent Education provider gaining access to exclusive offers and club membership opportunities. In turn, Soccer Parenting clubs will be introduced to FOTF as a Preferred Team Administration Partner, with special pricing on FOTF’s administrative services.
For more information about Focus On The Field, visit www.focusonthefield.com.
Organizational Contact: Justin Marriott
Title: Attorney
Email: [email protected]
Website: www.focusonthefield.com
Media Contact: Brad Bonic
Title: Performance Marketing Manager, Soccer Parenting & The Sideline Project
Email: [email protected]
Website: www.soccerparenting.com
Organizational Contact: Skye Eddy
Title: CEO & Founder, Soccer Parenting & The Sideline Project
Email: [email protected]
Website: www.soccerparenting.com
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